Instagram can be very effective, but you have to be smart about how you use it. This is where Instagram hashtags work so well.

Hashtags help you manage and find the right content on Instagram. They make it easier to find your target audience and add interest to your actions. An Instagram study has shown that adding at least one hashtag to all of your Instagram posts will generate, on average, more than 12% more engagement.

Expand your reach

What’s great about hashtags is their ability to reach a wide range of people who have absolutely nothing to do with your account and who don’t follow you specifically on Instagram.

How do Instagram hashtags work?

Suppose a user searches for the term “gardening”. Instagram will display all of the latest posts containing the keyword ‘gardening’. By using #gardening as a hashtag on your posts, you tell Instagram to post your post every time someone searches for that term.

Hashtag all of your posts with associated keywords. Use words and terms that Instagram users will search for. Always use the # symbol before the word, do not use punctuation, keep it as short as possible and use letters and numbers.

The best hashtags for Instagram

Launching random hashtags all over Instagram won’t do the magic for you. You will need to carefully choose the best and most popular hashtags to reach the right audience for your business. They should be tailored to the keywords your target market is looking for, and you will need to keep an eye on the ones that work best for you.

It will take time to find the best hashtags to use. Some strategies include:

  • Discover the hashtags that your competitors regularly use to market their business.

  • Test different hashtags and evaluate your results.

  • Use an app for hashtag ideas (like TagOMatic).

Make the most of trendy hashtags

When an event occurs, a hashtag is often created. If you can associate your message with the hashtag, you are more likely to be seen by those who follow this specific news.

The key is to monitor when a certain hashtag seems to be popular, and to publish content using that hashtag to take advantage of the large number of viewers that the hashtag receives.

In the Instagram search engine, look for other hashtags comparable to your page. Use these hashtags when posting new content. This is another way to reach Instagram users who are still on the site, but don’t follow you and wouldn’t have seen your posts otherwise.

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